Weight loss company, Fit Cal Balance, was missing an opportunity to engage with their core customers on voice activation technology. Phase2 created a multimedia pitch to bring the idea to life by sending the organization an Amazon Echo enabled with a beta Alexa skill made specially for them. Along with it came a comprehensive book that served as a pitch and guidebook with imagery that featured the customer’s lifestyle. Additionally, branding was created for this Alexa skill, Medley, that would fit seamlessly into the Fit Cal Balance brand.
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